We’re all about being nice on this show, so we couldn’t resist finishing off our business series by interviewing Peter Shankman – the author of “Nice Companies Finish First”.

Peter started in business by selling funny t-shirts in Times Square, indirectly leading him to founding Help A Reporter Out – which he later sold for tens of millions of dollars.

His original intention, though, wasn’t to make millions – he started the service just to help some friends. Peter believes that companies and individuals can thrive by adopting the same ethos, so we spoke to him to find out how helping others can be the best way to get what you want.

What did we learn?

Self-promotion doesn’t have to be a bad thing. It’s possible to promote yourself in a way that helps people, which is like “a puppy wrapped in bacon”. Apparently.

Help is a rare commodity. Everyone needs help, and they’re not exactly deluged with offers of it. Offering to help someone is the best thing you can do to help yourself.

There are three steps to being noticed by someone you respect: Offer help without strings attached, be open about what you want, and stay top-of-mind.

There’s big money in parody t-shirts. OK, maybe this one doesn’t generalise to property quite so well.

Find out more about Peter

Join the conversation!

Can you think of any ways you could start helping people – and indirectly benefit in the way Peter described?

Did you take anything else away from Peter’s story?

We’ve got a dedicated thread for this episode, so join the discussion in The Property Hub!

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